RELYTASK

Websites & Web Apps

Fast, owned and built to convert — not a template with your logo on it.

A website is a sales asset with a load time. Most are judged on how they look in a review meeting and never on the two things that decide revenue: how quickly they render on a mid-range Android phone on a patchy connection, and how clearly they make the argument for buying.

The problem

What this normally looks like before we start.

01

It is slow, and slow is expensive

Page weight accumulates — plugins, fonts, unoptimised images, a tag manager full of scripts nobody audits. The cost is paid in bounces before anyone reads a word.

~1%

of conversions lost per additional 100ms of load timesource ↗

02

Mobile was an afterthought

Designed on a desktop, checked on an iPhone, never tested on the mid-range Android most Indian traffic actually arrives on. Most mobile sites still fail Core Web Vitals outright.

42%

of mobile sites pass all three Core Web Vitalssource ↗

03

You cannot change anything without a developer

Every price update or new page becomes a ticket, a quote and a two-week wait. So the site slowly goes stale, and marketing routes around it.

What we do

The actual work.

01

Structure around the decision, not the org chart

Pages arranged the way a buyer moves — problem, proof, price, objections, next step — rather than mirroring your internal departments.

02

Build on a fast, modern stack

Next.js, static rendering where possible, images optimised at build time, minimal client-side JavaScript. Speed comes from architecture, not from a caching plugin bolted on afterwards.

03

Make it editable by your team

Content in a CMS with sensible field structures, so copy, pricing and case studies change without a deployment.

04

Instrument it from day one

Analytics, events, form tracking and server-side conversion capture built in at launch — not retrofitted three months later when someone asks what is working.

05

Ship, measure, iterate

Launch is the start. We keep testing the pages that carry revenue rather than declaring the project finished at handover.

What you get

Deliverables.

  • Information architecture and page-level conversion plan
  • Design system built from your brand, responsive by default
  • Next.js build with static rendering and image optimisation
  • CMS with structured, editable content models
  • Core Web Vitals passing on mobile and desktop
  • Analytics, event and server-side conversion tracking
  • SEO foundations: schema, sitemap, metadata, internal linking
  • Deployment, hosting setup and handover documentation

What good looks like

Benchmarks.

Load time target
LCP under 2.5s on mobile
1s vs 5s load
3x conversion difference
Bounce probability, 1s → 3s
+32%
Handover
Full source, your repository

How we’re different

Why this is worth handing to us.

We are measured on speed and conversion

Not on how the design looks in a presentation. Core Web Vitals and form conversion are written into the brief.

The team that markets it builds it

The people writing your ads specify the landing pages. The gap between 'what the campaign needs' and 'what the site does' closes because it is the same room.

You own everything

Code, repository, hosting, domain, CMS. No proprietary builder that holds the site hostage, and no licence that expires with the relationship.

Questions we get

Straight answers.

WordPress or a custom build?+

WordPress is fine for a content-heavy site with a team that already knows it. For anything where speed, conversion or custom logic matters, a modern framework wins clearly. We will recommend against a rebuild if your current platform is not the actual constraint.

How long does a site take?+

Four to eight weeks for a marketing site of moderate size, longer where there is a web app, complex integrations or a lot of content migration. The variable is almost always content readiness, not development.

Can you take over a site someone else built?+

Usually, yes. We start with an audit — performance, code quality, hosting and analytics — and tell you honestly whether it is worth improving or replacing.

Where the numbers come from

Figures are industry benchmarks published by third parties, cited so you can check them. They describe the market, not a promise about your results.

Get a site that earns its traffic.

Send us your URL. We'll come back with speed scores, conversion gaps and what we would fix first.

Usually paired with