Answer, qualify and route — with an honest handover when the bot is out of its depth.
AI support works well within a bounded domain and badly outside one. The teams getting value from it are precise about which questions the agent handles, ruthless about handing over early, and honest in their reporting about resolution rather than deflection. The ones getting complaints deployed a general chatbot and hoped.
The problem
The window in which interest converts is short. A form submitted at 10pm and answered at 11am the next day has already lost most of its value.
21x
more likely to qualify a lead when the first response arrives within five minutessource ↗
Pricing, availability, delivery timelines, order status. Answered dozens of times a day by people who should be doing something harder.
A deflected ticket is not a solved problem — it is often a frustrated customer who gave up. Deflection rates vary enormously by question type, and a single headline number hides that.
15–30%
deflection for complex technical troubleshooting, against 70%+ for simple account queriessource ↗
What we do
We start from your actual enquiry log and define exactly which intents the agent owns. Everything else routes to a human immediately, by design.
Retrieval over your documented answers, pricing and policies, so responses are traceable to a source rather than generated from thin air.
The agent's most valuable job is often collecting the right four facts and putting the enquiry in front of the right person with context attached.
Clear escalation triggers, full transcript passed across, and no loop that traps someone asking for a human. This is what separates a useful agent from a complaint generator.
Real conversations are the only reliable source of what to fix. We read them, tune the scope, and report what the agent got wrong.
What you get
How we’re different
Deflection counts conversations that ended. Resolution counts problems that were solved. We measure the second, including when the number is unflattering.
Every conversation offers a human, at every step. Trapping people in a bot loop does more brand damage than the cost it saves.
A confident wrong answer about pricing or delivery is worse than no answer. We would rather hand over early and often.
Questions we get
Not if it is scoped and grounded properly — answers come from your documented content, and anything outside that scope escalates rather than improvises. We test adversarially before launch and read transcripts weekly after.
Yes, and in India that is usually where it earns most. It runs on the official Business API, inside the free service window, with the same escalation rules as the website agent.
It removes the repetitive tier-one volume so the team can handle the harder cases properly. Teams that deploy an agent expecting to cut headcount usually end up with worse support and a worse reputation.
Where the numbers come from
Figures are industry benchmarks published by third parties, cited so you can check them. They describe the market, not a promise about your results.
Send us your enquiry log. We'll show you what an agent could safely own and what it should never touch.
Usually paired with
The channel India actually answers — run on the official API, not a burner phone.
Read →Killing the manual hours between your systems.
Read →Your pipeline, your rules — software shaped around how you actually sell.
Read →We stay after launch — because software that isn't maintained stops working.
Read →