WhatsApp Outreach

The channel India actually answers — run on the official API, not a burner phone.

In India, WhatsApp is where business conversations happen. It is also where the most damage gets done, because the temptation to blast from a personal number is enormous and the consequence — a banned number, mid-quarter — is severe. Done properly, on the Business API with approved templates, it is the most responsive channel you have.

Start a conversation →or message us on WhatsApp

The problem

What this normally looks like before we start.

Blasting from a personal number gets you banned

Bulk sending from an unofficial number ends one way. The number carries your existing customer conversations, and losing it costs far more than the campaign ever earned.

Template rejections stall the campaign

Meta reviews and rejects marketing templates for reasons that are not obvious until you have had a few rejected. Teams learn this in the middle of a launch.

Costs are misunderstood until the invoice lands

Per-message billing replaced conversation billing, and marketing messages cost several times what utility messages do. Sending the wrong category at volume is an expensive way to learn the difference.

₹0.86 vs ₹0.11

approximate India rate per marketing message versus utility or authentication message, 2026source ↗

What we do

The actual work.

Set up on the official Business API

Business verification, a display name that will pass review, quality-rating monitoring, and a number strategy that keeps marketing separate from support.

Design templates that get approved

Written for Meta's policy the first time — correct category, clear opt-out, no prohibited claims — with variants held in reserve.

Use the free windows deliberately

Service replies inside the 24-hour window cost nothing, and click-to-WhatsApp ad traffic opens a longer free window. Campaign structure should be built around those windows, not around them.

Route into a real inbox

A shared team inbox with assignment, tags and response-time targets. WhatsApp generates replies quickly and they are worthless if nobody owns them.

Watch the quality rating like a hawk

Block and report rates drive your quality tier, which drives your messaging limits. We monitor and slow down before Meta does it for us.

What you get

Deliverables.

✦WhatsApp Business API setup and business verification
✦Number strategy separating marketing from support
✦Template design, submission and approval management
✦Opt-in capture flows for web, ads and offline
✦Campaign scheduling with category-cost planning
✦Shared team inbox with routing and response targets
✦Click-to-WhatsApp ad integration
✦Quality-rating and messaging-limit monitoring

What good looks like

Benchmarks.

India marketing message: ~₹0.86↗
Utility / authentication message: ~₹0.11↗
Service window: 24 hours, free↗
Click-to-WhatsApp ad window: 72 hours, free↗

How we’re different

Why this is worth handing to us.

We plan around the cost model

Utility and authentication messages cost a fraction of marketing messages. Structuring a campaign to use the right category legitimately is often the largest saving available.

Opt-in is built properly from day one

Captured, logged and provable. It is what keeps quality rating high and keeps the number alive.

We connect it to your CRM

Conversations land against the contact record. Because we build the CRM too, WhatsApp is not a separate island of history nobody can search.

Questions we get

Straight answers.

Can we message people who haven't opted in?+

Not on the official API, and you should not want to. Opt-in is what protects the quality rating that determines your messaging limits. We build capture into ads, the website, checkout and offline touchpoints so the list grows legitimately.

How is this different from what our team does on WhatsApp Web now?+

Multiple agents on one number, templates that can be sent at scale legally, message history against the CRM record, automation, and analytics. Plus the number does not get banned.

What does it cost to run?+

Per-message charges from Meta, plus a Business Solution Provider fee, plus our management. We model expected monthly spend by message category before launch so there are no surprises on the first invoice.

Where the numbers come from

Figures are industry benchmarks published by third parties, cited so you can check them. They describe the market, not a promise about your results.

Get on the official API properly.

We'll handle verification, templates and opt-in, and model what your monthly message spend will actually be.

Get in touch →+91 98057 00090

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