SDR-as-a-service — replies worked into calendar invitations that get attended.
A reply is not a meeting and a meeting is not an attended meeting. The work between those three states is unglamorous and decisive: answering quickly, qualifying honestly, handling the reschedule, and reducing no-shows. This is the service that turns outbound activity into something your sales team can actually work.
The problem
Interest has a short half-life. A reply answered two days later converts far worse than the same reply answered in minutes — the effect is large and well documented.
21x
more likely to qualify a lead when the response happens within five minutessource ↗
Booking anything that says yes wastes your most expensive people's time. A meeting with someone who cannot buy is worse than no meeting, because it looks like progress.
Booked and never attended. Without reminders, confirmation and easy rescheduling, the show-up rate silently decides whether the whole programme works.
What we do
Positive replies handled inside a committed window. This is the single highest-return operational discipline in outbound.
Budget, authority, need and timing defined with you in advance, so 'qualified' means the same thing to both of us. Anything that fails goes to nurture rather than to your calendar.
Live availability, no back-and-forth, calendar invite with an agenda and a joining link sent immediately.
Confirmation on booking, reminders on the day, one-click reschedule, and a re-book attempt on every no-show. It is the cheapest pipeline you will ever recover.
Your AE receives the thread, the qualification notes and the reason the prospect agreed to talk — so the call opens where the email left off.
What you get
What good looks like
How we’re different
Booked is an activity metric an agency controls. Held is the one you can build a forecast on, and it is what we are measured against.
Even when it makes our numbers look worse. Filling your calendar with the wrong people is the fastest way to have outbound written off internally.
'Not now' is the most common positive reply in outbound. It gets a date and a follow-up rather than a folder.
Questions we get
Speed and fixed cost, mainly. A hired SDR takes months to recruit and ramp, and carries salary regardless of pipeline. This starts in weeks and scales up or down. Once volume is consistently high, an in-house team often becomes the better economics — we will tell you when you reach that point.
You do. We qualify and book; your team sells. We are not pretending to close your deals, and any agency claiming they can usually understands your product less well than they think.
Whatever we agree in writing before we start — typically the right title, a real need, a plausible budget and a timeline. Defining this properly at the outset prevents every argument that follows.
Where the numbers come from
Figures are industry benchmarks published by third parties, cited so you can check them. They describe the market, not a promise about your results.
Tell us what a qualified meeting looks like for you, and we'll run the layer between the reply and the call.
Usually paired with
Sequenced, tested and tracked — written to be answered, not admired.
Read →Warming the decision maker — connection, context, then conversation.
Read →Every reply accounted for, from first touch to closed revenue.
Read →Your pipeline, your rules — software shaped around how you actually sell.
Read →