Built lists, not bought ones — assembled from Apollo, Lusha, Fetcher and manual research.
There is a difference between a list you bought and a list you built. Bought lists are stale, shared with your competitors, and full of people who left two years ago. Built lists are assembled against your filters, enriched from several sources, checked by a person, and refreshed on a schedule.
The problem
A list bought in January is materially wrong by December. Job changes alone rewrite a large share of it, and nothing about your campaign will tell you which rows went bad.
22.5%
of B2B contact data decays every year — around 23% of email addresses go bad annuallysource ↗
Wrong numbers, bounced addresses, and researching people who have already left. It is invisible on a dashboard and enormous in hours.
27.3%
of a rep's working week lost to admin caused by inaccurate contact datasource ↗
Every provider has blind spots, and they are worst in exactly the Indian mid-market segments most of our clients sell into. A single-source list quietly omits a third of the market.
What we do
Companies before contacts. We assemble and dedupe the account universe against your ICP filters, then decide who inside each account matters.
Apollo, Lusha, Fetcher and public sources cross-referenced, because coverage differs sharply by segment and geography. Conflicts are resolved, not averaged.
For A-tier accounts, a person confirms the role is current and the company still fits. Automation gets you 80% — the last 20% is where the meetings are.
Consistent field naming, source tracking per row, a last-verified date, and clean segmentation. A list you cannot audit is a list you will re-buy.
Standing re-verification so decay is caught continuously instead of discovered by a bounce spike halfway through a campaign.
What you get
How we’re different
You can see where a record came from and when it was last checked. That is what lets you trust the list a year later — or know precisely which part to redo.
No resold list that four competitors are already mailing. It is assembled for your ICP and it is yours.
Exportable, documented, with no dependency on us. If you stop working with us the asset does not evaporate.
Questions we get
Because you are buying someone else's staleness, and usually sharing it with your competitors. A built list costs more up front and produces materially better deliverability and reply rates — which is where the money actually is.
We build from business contact data and legitimate business-interest outreach, with suppression lists, honoured opt-outs and clear identification in every message. For EU or UK targets we apply the stricter standard by default.
Smaller than instinct suggests. A tightly-filtered 800-account list with real personalisation reliably beats 8,000 generic rows — and it will not wreck your sending domains on the way.
Where the numbers come from
Figures are industry benchmarks published by third parties, cited so you can check them. They describe the market, not a promise about your results.
Give us your ICP filters and we'll build, enrich and verify the first segment so you can judge the quality yourself.
Usually paired with
Deciding precisely who to go after, before spending a rupee chasing them.
Read →Clean data and low bounce rates — the thing that keeps your domain alive.
Read →Sequenced, tested and tracked — written to be answered, not admired.
Read →Warming the decision maker — connection, context, then conversation.
Read →