Warming the decision maker — connection, context, then conversation.
LinkedIn is where the buying committee is verifiable and where a message can be tied to a real professional identity. It is also heavily rate-limited and heavily automated by everyone else, which means the winning approach is fewer, better-targeted touches from a profile that looks like a person worth knowing.
The problem
Especially at senior level. Acceptance falls sharply the more senior the target, which means volume tactics fail hardest exactly where the budget sits.
15–19%
connection acceptance rate for C-suite targets — the lowest of any segmentsource ↗
An empty or corporate-boilerplate profile is checked before anyone replies. If it does not establish credibility in five seconds, the best-written message still fails.
Tools pushed past safe limits get profiles restricted. The account that gets warned is usually the founder's, and the recovery is slow.
What we do
Headline, banner, about section and featured content rewritten so the profile does the pre-selling. This alone moves acceptance rates before a single message is sent.
Engage with the target's content for a period before connecting. Familiarity is what turns a cold request into an accepted one.
A note that shows you understand their situation. Requests with a genuine personalised message reply at close to double the rate of bare requests.
Conservative daily connection and message caps per profile, spread across multiple senders. Scale comes from more profiles, never from pushing one to its limit.
Multi-channel sequences where a LinkedIn view or connection precedes an email touch consistently outperform either channel run alone.
What you get
How we’re different
It is the highest-leverage change available and almost nobody does it first. The message is judged by the profile behind it.
Restricted profiles cost far more than the extra sends were worth. We would rather book fewer meetings than lose a founder's account.
One programme, two channels, one report — rather than two vendors each claiming the same meeting.
Questions we get
We work from dedicated sender profiles wherever possible. Where founder credibility genuinely matters we can operate a founder profile under agreed limits — with the limits set conservatively, because the downside is your account.
For serious targeting, yes. The filters and saved-search alerts are what make list building repeatable. It is a small cost relative to the programme.
At roughly twenty connections a day with typical acceptance and meeting rates, plan on ten to twelve meetings a month per sender. Scale by adding senders, not by raising volume per profile.
Where the numbers come from
Figures are industry benchmarks published by third parties, cited so you can check them. They describe the market, not a promise about your results.
We'll audit your senders' profiles and show you the acceptance rate you should be getting.
Usually paired with
Sequenced, tested and tracked — written to be answered, not admired.
Read →Deciding precisely who to go after, before spending a rupee chasing them.
Read →SDR-as-a-service — replies worked into calendar invitations that get attended.
Read →Built lists, not bought ones — assembled from Apollo, Lusha, Fetcher and manual research.
Read →