The app was built before the need was proven
Commissioned because competitors have one. It launches, gets a few hundred installs, and becomes a maintenance line item nobody can kill.
Mobile Apps
iOS and Android, built when an app genuinely beats a website — and not before.
An app is a serious commitment: two platforms, store review, release cycles, and the hardest distribution problem in software. Sometimes it is clearly right — field teams, repeat ordering, offline work, push as a genuine channel. Often a fast mobile web experience does the job for a fraction of the cost. We will tell you which one you are looking at.
The problem
What this normally looks like before we start.
Nobody planned for distribution
Getting an app installed is far harder than getting a page visited. If there is no answer to why someone would install and return, the build is the easy part and the wrong part.
It rots after launch
OS updates, deprecated SDKs, expiring certificates and store policy changes arrive whether or not anyone is maintaining the app. Unmaintained apps eventually stop working, then stop being listed.
What we do
The actual work.
01
Challenge the premise first
We start by testing whether a progressive web app or a fast mobile site would meet the need. If it would, we will say so — it is cheaper for you and we would rather build the right thing.
02
Define the two things it must do
Apps succeed by doing a small number of things extremely well. We cut scope hard before development, because everything shipped has to be maintained forever.
03
Build cross-platform where it fits
React Native or Flutter for one codebase across iOS and Android; native where the app genuinely needs deep platform capability. Chosen on the requirement, not on preference.
04
Design for real Indian conditions
Mid-range devices, patchy connectivity, offline states, small app size. An app that assumes a flagship phone on good wifi will fail most of your users.
05
Ship the release pipeline too
Store listings, certificates, crash reporting, analytics and an update cadence — set up at launch so the app can be maintained rather than rescued.
What you get
Deliverables.
- ✦Build-versus-web assessment with an honest recommendation
- ✦Scoped feature set with a defined first release
- ✦UI design against your brand system
- ✦React Native, Flutter or native build for iOS and Android
- ✦Offline handling and low-bandwidth optimisation
- ✦Push notification infrastructure
- ✦Store submission, listing assets and review management
- ✦Crash reporting, analytics and a maintenance plan
What good looks like
Benchmarks.
- First-release scope
- Deliberately small
- Platforms
- iOS and Android from one codebase, where suitable
- Tested on
- Mid-range Android, throttled network
- Post-launch
- Maintenance plan quoted at proposal
How we’re different
Why this is worth handing to us.
We will talk you out of it when we should
A meaningful share of app enquiries are better solved with a fast mobile site. Saying so costs us a project and saves you a recurring liability.
Distribution is planned before development
How installs will be earned is part of the brief. An app with no distribution plan is a very expensive way to reach nobody.
Maintenance is quoted up front
The ongoing cost is in the first proposal, not discovered in year two when something breaks.
Questions we get
Straight answers.
How much does an app cost?+
It varies too much for a headline number to be honest — a focused internal tool and a consumer app with payments, chat and social features are different orders of magnitude. We scope to a fixed price after a short discovery, so you get a real number before committing.
Do we need separate iOS and Android builds?+
Rarely. Cross-platform frameworks handle most business apps well from a single codebase. Native becomes worth it when you need heavy device capability — serious camera work, background processing, complex offline sync.
What about app store approval?+
We handle submission and review for both stores, including the privacy declarations and policy questions that cause most first-time rejections.
Find out whether you need an app at all.
Tell us what it would do. We'll tell you honestly whether an app or a fast mobile site is the right build.
Usually paired with
Websites & Web Apps
Fast, owned and built to convert — not a template with your logo on it.
Read →Custom CRM
Your pipeline, your rules — software shaped around how you actually sell.
Read →Workflow Automation
Killing the manual hours between your systems.
Read →AMC & Support
We stay after launch — because software that isn't maintained stops working.
Read →