Found where it counts — in the map pack, and in the searches that convert.
Search changed shape. Most queries now end without a click, AI summaries sit above the results, and for local businesses the three map results take the majority of the attention. Chasing generic rankings is the wrong game. Owning the searches with intent behind them, and the map pack in your city, is still very much the right one.
The problem
You are position three and the clicks have gone anyway, because the answer now appears above you. Position is no longer a proxy for traffic and reporting on it hides the problem.
68%
of Google searches ended without a click in early 2026source ↗
For anything local, the top three map results take most of the attention. If you are not in them, you are competing for what's left below the fold.
42%
of local search goes to the top three businesses in the Maps packsource ↗
Blog visits from queries with no commercial intent flatter a dashboard and fill no pipeline. Volume without intent is a vanity metric with extra steps.
What we do
Crawlability, indexation, site speed, structured data, internal linking. Unglamorous, and it caps everything else until it is fixed.
We prioritise queries where someone is trying to buy, hire or compare. Fewer keywords, better ones, ranked against what they are actually worth to you.
Categories, services, photos, posts, Q&A and a review engine that runs continuously. Profiles that stay active show up in the top three far more often than dormant ones.
Real answers, real specifics, real proof — including the pricing and comparison pages most competitors are too nervous to publish.
Clean structure, quotable statistics and clear sourcing, so the AI summary sitting above the results has something to lift from you.
What you get
How we’re different
Calls, direction requests, form fills. Impression counts go in the appendix where they belong.
Because we build sites too, the technical fixes actually ship. Most SEO retainers stall waiting on a developer who was never briefed.
The structure that wins a map pack and the structure that gets cited by an AI answer overlap heavily. We do them together rather than selling them twice.
Questions we get
Local and map-pack work often moves in four to eight weeks because the levers are direct. Competitive organic rankings take two to three quarters. Anyone quoting faster on a competitive term is either bidding on your brand name or buying links you will regret.
The click-through game got much harder; the visibility game got more valuable. Brands cited in AI Overviews have been shown to earn meaningfully more organic clicks, not fewer. The work shifts from ranking pages to becoming the source that gets quoted.
No. We earn coverage with content worth citing, digital PR, and genuine partnerships. Bought link networks are a liability with a delayed fuse, and we are not interested in handing you one.
Where the numbers come from
Figures are industry benchmarks published by third parties, cited so you can check them. They describe the market, not a promise about your results.
We'll audit the site and the map listing, and come back with the searches worth winning this year.
Usually paired with
Getting cited by ChatGPT, Perplexity and Google's AI answers.
Read →Reach that compounds instead of resetting every time you stop paying.
Read →Fast, owned and built to convert — not a template with your logo on it.
Read →The plan that decides what gets made, for whom, and what it is supposed to do.
Read →