Outreach ROI Calculator
Is outbound worth it for you?
Outbound either works arithmetically or it does not, and you can tell before spending anything. This models the whole funnel on published 2026 medians rather than the numbers in a pitch deck.
Takes
2 min
Currency
01 — Your programme
Everything below is per month.
02 — What a customer is worth
Reality check
The Expected column uses published 2026 medians, not the numbers in an agency pitch deck. If the Conservative column already works for you, outbound is a good bet. If only the Strong column works, the maths is too tight and we would tell you so.
Expected monthly return
+354%
On ₹1,20,000 a month, gross profit of ₹5,44,500.
- Meetings / month
- 19.8
- Deals / month
- 4.0
- Cost per meeting
- ₹6,000
- Cost per customer
- ₹30,500
- Net over 6 months
- ₹25.5 L
Funnel, by scenario
| Scenario | Conservative | Expected | Strong |
|---|---|---|---|
| Delivered | 1,640 | 1,800 | 1,900 |
| Replies | 25 | 56 | 152 |
| Positive replies | 4.9 | 17.9 | 68.4 |
| Meetings held | 8.2 | 19.8 | 47.5 |
| Deals closed | 0.8 | 4.0 | 14.3 |
| Revenue / month | ₹2.0 L | ₹9.9 L | ₹35.6 L |
| Gross profit | ₹1.1 L | ₹5.4 L | ₹19.6 L |
| Return on spend | -6% | +354% | +1533% |
Assumptions behind this+
- — Deliverability 82%–95% after verification.
- — Reply rate 1.5%–8.0%; the median sits near 3.1%.
- — Meetings 0.5%–2.5% of delivered mail.
- — Close rate from a held meeting 10%–30%.
- — Sending assumes 40 emails per inbox per day — volume comes from more inboxes, never from pushing one harder.
- — At these numbers a single month of output covers its own cost.
- — Month one is calibration. Judge a programme at 90 days, not 30.
How to read it
Figures are computed in INR and converted at indicative rates, August 2026. Good for comparison, not for invoicing.
- 01
If only the Strong column works for you, the programme is too tight — walk away or raise deal value first.
- 02
Cost per meeting is the number to compare against hiring an SDR.
- 03
Reply rate is the assumption people inflate most. The 2026 median is around 3.4%.
If this is the problem, this is the work