Marketing
Confidential — D2C wellness
Rebuilding the funnel instead of raising the budget
Industry
D2C / e-commerce
Timeline
Ongoing retainer
Services
Performance marketing, Creative production, CRO, Analytics
Year
2026
6.4s → 1.4s
landing page load
+118%
conversion rate
4.9×
blended ROAS
-22%
cost per acquisition
The challenge
Spend was climbing, ROAS was falling. The client's previous agency kept iterating creative against a landing page that took 6.4 seconds to load and asked for a phone number above the fold.
What we did
The approach.
Diagnose past the ad account
Server-side tracking and a clean GA4 setup showed the drop-off was post-click, not pre-click. Ads were doing their job.
Rebuild the destination
New landing pages shipped in eight days — because the same team that runs the ads writes the code. Load time down to 1.4s, form reduced to email only.
Then scale the creative
A weekly cadence of UGC and reel-first creative, tested against the new baseline.
Got a version of this problem?
Tell us where it hurts. We will tell you what we would do and what it would cost, before you commit to anything.
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