Outreach
Confidential — industrial equipment
400 qualified conversations from a market that ignored ads
Industry
Industrial equipment
Timeline
90 days
Services
ICP research, Database building, Cold email, WhatsApp outreach
Year
2026
870
verified decision makers
6.2%
reply rate
31
meetings booked in 90 days
₹1.8Cr
pipeline created
The challenge
The client sold a ₹40L machine to a market of roughly 900 buyers in India. Meta and Google had no meaningful audience to target — the buyers simply weren't searching, and impressions were wasted on the wrong people.
What we did
The approach.
Define the ICP precisely
Plant size, machinery already installed, production volume and geography narrowed 9,000 companies down to 870 real prospects, and named the decision maker at each.
Build and clean the database
Apollo and Lusha for contact discovery, Fetcher to fill the gaps, then verification to strip out anything that would bounce. Deliverable list: 91% of raw.
Warm infrastructure, then sequence
Separate sending domains, three weeks of warmup, then a five-touch sequence across email and WhatsApp with a manual follow-up on every positive reply.
Got a version of this problem?
Tell us where it hurts. We will tell you what we would do and what it would cost, before you commit to anything.
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