Technology
Trend Mein Hai
A discovery feed instead of a search box for lifestyle retail
Industry
E-commerce — lifestyle & home goods
Timeline
Services
Web design, Development
The challenge
"You don't search, you discover" only works if the browsing surface is actually more compelling than a search bar — the site needed mood-based collections, trending badges and a sense of real-time activity to earn that positioning instead of just asserting it.
What we did
The approach.
Organise by mood, not category
Minimal Desk, Cozy Room, Gaming and Coffee Lover collections let a visitor shop a vibe instead of a taxonomy.
Layer in live social proof
A running ticker of real-time activity — "Aditi in Pune just grabbed…" — and countdown-driven limited drops give the feed momentum.
Surface creator curation
Creator-picked bundles sit alongside trending badges, borrowing the logic of social shopping without leaving the site.
Got a version of this problem?
Tell us where it hurts. We will tell you what we would do and what it would cost, before you commit to anything.
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